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We thought this was interesting as it parallels Final Cut Pro's transition from the 32 bit Carbon API into the 64 bit world of Cocoa. Now why can't the Apple team make a video like this?

We know it is not going to happen, but we'd really like to see Apple do a bit more PR like this to give us an insight into what goes in to building a great app. The bonus is that we would also learn all the teams' cowboy names. :)

We're also quite surprised at the level of hate on the YouTube page for this video.