30-sec TV Spot for your critique

Very nice job. I don't know how much stabilization you did, but several of the jib/aerial shots seem like they need a bit of stabilization to even things out. If you have any option to slow down the movement on a shot that you added artificially, I would do it. The aerial shot of the lot of cars (at 4 seconds) seems much too quick compared to the rest of the spot, plus it is not straight, and a bit wobbly.

As a advertising creative director, I would try to get a bit more branding earlier in the shot. The first mention of Toyota is the final shot and a VO in the last few seconds. If it is possible I would consider trying to get a shot of the Toyota signage, or even a Toyota emblem (you can barely see it in the shot of the woman in the front seat trying out the steering wheel) in an earlier shot. Perhaps you have an alternative shot of the fellow with the red shirt where you can see a Toyota logo, at :19 or at :23. I would be inclined to use TrackX to add a Toyota Logo to the red wall at :17. Or perhaps put in a wide shot of exterior of the dealership before the shot at :07.

Altogether you did a great job.

Ending is great.
Only because we know you did some volumetric lighting do we see it. IMO no one will see your add and think, "he did something to the sun light"
Very nice work!

I keep watching and can't help but think, it need a bit more color. The girl still looks pale or muted.

I hear you about being sick of it. That's the price we pay as editors. Over and over and over...we watch.
All the impact falls away. Then the client sees it and is like, "WOW that is awesome!" Then we like it again.

I really like it. Nice work. I'm sure your client will be overjoyed.
The volumetric light works nicely, everything seems warmer.
Reversing that pan was just a hunch, glad it worked out for you.
The way you added the streaming light rays at the end of that shot shimmers beautifully.

Sure your star seems a bit pale for a Puerto Rican, in the still frame we notice, but she makes up for it with the color of her hair, makeup & the warmth she exudes. In other words, there's not much more we can do with her beyond masking her arms for more color work. As for the shakes TPayton sees, I'm on a little laptop & can't see things that are amplified on a decent sized screen, but I take his word for it. FCPX has the great stabilizer, slow the flyover down, I like that idea & stabilize all you can. Perhaps I was impressed by the lack of previous fisheye, that I missed the shakes.

The giant red wall is still a tiny bit too obtrusive for me, perhaps a huge half a raised Toyota logo like your final one, but then you'd need mocha or some matchmoving to make it look like a real fixture on the wall as we move in. Technically, I know it could be done, with realistic 3D, shadows & everything, & I really like the idea of less than half of it coming into the frame, but I know it's a ridiculous over the top idea. Your commercial does its job now. Guys I worked with in the past were always anxious to wrap the job & send it off, being more of a perfectionist I'd have to eventually let it go. Or maybe just one more tweak...

A testament to your filmmaking, is now with the distractions out of the way, we can really enjoy the piece & finally see some other lovely touches previously overlooked. The hand on the statue reaching up, much less fisheye on the flyover & the real beauty of your girl at the end getting her keys, a gorgeous smile that is so natural & genuine.

You've really done a great job. Thanks for sharing.