***Udated with FCPX release date***
Following on from flat picture styles for Canon DSLR's, Technicolor have launched CineStyle Color Assist. This $99 looks package for Final Cut Pro & Adobe Premiere brings their technology from blockbuster films to the NLE desktop.
We have seen a couple of previews of this software at shows, but this is the official launch of Technicolor's colour correction and grading software CineStyle Color Assist. We must point out right at the top here that the only two NLE programs that support it at the moment are FCP7 and Premiere. We have sent an email to Technicolor to ask if FCPX support is planned.
Update Technicolor have replied to an email we sent to say they are planning FCPX support for Q2 2013
The software comes with 25 pre-loaded looks that can be accessed from a custom GUI. The GUI loads from a click to a Technicolor CineStyle filter applied on a clip. Magic Bullet users will instantly see some familiarity in the concept. You can build your own looks or purchase more looks such as the Movies or Extreme packs priced at $19 each. There is a free 7 day trial available, but you won't be able to export.
“CineStyle™ Color Assist gives any video production enthusiast easy-to-use, professional-quality color correction tools,” said Alejandro Guerrero, Senior Vice President and General Manager for CineStyle™ at Technicolor. “We adapted the technology we use for blockbuster films and TV shows to create an affordable tool with an intuitive user interface, time saving features, and extensive color library.”
Alas no support for FCPX, but here is CineStyle Color Assist working with Final Cut Pro 7
And if you do more weddings than dance events, checkout the plugin being used for those special moments.