fcp.co logo transparent
fcp clapperboard

GenArts announce 'Edge' a new pack of 'look' plugins for Final Cut Pro X and 7

genarts_edge_fcpx_plugins

FCP.co had a bit of an outing to the SuperMeet in London last night. On stage Todd Prives showed the crowd 'Edge',  a new $299 plugin with built in presets to give your footage an instant grade.

So what is 'Edge?' It's a brand new plugin that works in Final Cut Pro 7 and X that allows you to click through various presets to give your footage different looks. The GUI is live so all the images update in real time so you don't have to click through each effect one by one to find the look you're after.

genarts_edge_gui_fcpx

GenArts bill the plugin: 

"Sapphire Edge allows Final Cut Pro users to quickly add video effects to their projects without compromising quality.  Powered by the same, proven effects engine as Sapphire, Sapphire Edge ensures maximum speed, stability and image quality."

Extensive, easy to search portfolio of pre-built looks

  • Preset browser to view pre-built looks on your own footage
  • Comes with over 350+ high-quality pre-set looks

Streamlined set of parameters

  • Provides key controls with easy to adjust sliders
  • Reduces design complexity and production time

Access to FX CentralBETA

  • Sapphire Edge includes a one-year subscription to FX Central
  • Allows you to download new monthly presets keeping your looks fresh

You can't buy it yet, but you can put your name down to try out the two week free trial.

GenArts, Inc. is the premier provider of specialized visual effects software for the film, broadcast and video industries. The company was founded in 1996 in Cambridge, Mass. by industry-renowned digital artist and computer scientist, Karl Sims. Today, GenArts develops and markets tools that have become the standard for high-end visual effects creation at leading studio, broadcast and post-production facilities of all sizes around the world. The GenArts visual effects software portfolio includes Sapphire, Monsters, Raptors, Tinder, particleIllusion and particleIllusion for After Effects.

Today the company has over 27,000 customers– ranging from major studios such as Disney and Lucasfilm, to premiere post-production houses such as Framestore and The Mill, to television networks such as ABC, BBC and ESPN, to freelance artists and editors around the world. GenArts’ solutions have been used extensively to create an array of amazing effects for countless television shows, commercials, music videos and feature films and have the key distinction of having been a key component of an Academy Award nominated film for the past 13 consecutive years.


Written by
Top Blogger Thought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. 

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

Log in to comment