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What really happened to Technicolor's Color Assist plugin?

technicolor cinestyle color assist

There was much speculation when Technicolor decided to withdraw their Color Assist plugin. Was the technology bought by Apple? Was it a victim of a patent dispute? Did it not sell? We asked the question and got an answer.

As sad as we were to see Technicolor's plugin withdrawn from the market, we must admit to being entertained by the different possible suggestions to why it had happened. Short of aliens or Elvis being involved, the fourms were packed with many different answers to the plugin's sudden demise.

As we said in our previous article, we are no 'grassy knollers' and the bottom line is normally the bottom line. Or in other words, it didn't sell too well.

This seemed to be backed up by a communication we received directly from Technicolor:

"Technicolor is about finding solutions that will benefit its customers, which means that we are always developing solutions based on new ideas and bringing those ideas to market. Sometimes we find that bringing those solutions to market doesn’t have the kind of impact we initially desired and thus we must make the business decision to allocate those resources elsewhere in order to better serve our customers. The creative community is extremely important to us and we are taking what we've learned form Color Assist in order better serve them. We look forward to continuing to focus on this community and offering solutions that keep them moving forward."

It is no secret that Technicolor has had a rough financial time recently. The Stock Market crash in 2008 produced a cliff in their share price and in the last few days they have announced a large refinancing deal. 

So Color Assist was the victim of a company who had to trim their overheads. The plugin wasn't yet self financing and it probably got shot down by a cost saving policy. 

Will we see the plugin or a similar product return? It's possible, but with customers having had their fingers burned once, (even though they handled the withdrawal very professionally) it will be a while before they regain trust with editors and the access to their wallets.

Final Cut Pro X editors who love colour grading but hate the Color Board, don't panic. Colour correction plugins for FCPX are like buses and we're sure there'll be another one along soon. You never know, Elvis might be driving.

 

 


Written by
Top BloggerThought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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