Apple has officially responded to the recent open letter from Final Cut Pro editors to Tim Cook.
A few weeks ago, an open letter to Tim Cook at Apple was published. In the letter, it asked if Apple could do more to develop and promote Final Cut Cut Pro, especially to the film and television sector.
Over a hundred credited editors added their names to the letter and it got a very public delivery. Well, now Apple has officially replied and we have printed the full response below.
To the authors of the recent open letter regarding Final Cut Pro in the TV and film industry: the creative community has always been so important to us at Apple, and we’re grateful for your feedback.
There have been many compelling projects created to date with Final Cut Pro — from Hollywood movies and high-profile commercials, to major television shows and impressive work by the biggest names in online content creation.
While we believe we have plans in place to help address your important feature requests, we also recognize the need to build on those efforts and work alongside you to help support your film and TV projects and keep you posted on important updates. This includes taking the following steps:
- Launching new training products and Apple-authorized certifications for pro video starting this month with our partner Future Media Concepts.
- Establishing a panel of industry experts for regular consultations, starting this summer
- Expanding the content and frequency of Final Cut Pro workshops for major film and television productions.
We would love to work with you to help support your film and TV projects, and we will continue to explore opportunities that allow us to better connect and foster important dialogue with our devoted community of users going forward.
We welcome the reply from Apple, the middle sentence is the key one for us that indicates it does have plans to implement new features now that we have 'rolled off' the end of the famous ten year roadmap.
It will be interesting to see what comes next, WWDC might bring an update.