We saw Patrick Southern move to Frame.io only a few months ago. Hot on his heels is Michael Cioni who moves from Panavision.
We have to admit to have been slightly puzzled when we saw Michael's resignation from Panavision. It didn't say where he was heading.
Now we know, Frame.io is expanding again! The move of Michael Cioni from Panavision will bolster the high-end use of Frame.io and open up a whole new range of 'Camera to Cutting Room' workflows.
Frame.io started off as a way of FCPX editors uploading their cuts into the cloud for review.
It has come a long way since then and if you are involved with client approval, notes and feedback, we recommend checking it out. (30 free days!)
Back to Michael and although we don't like cutting and pasting press releases, it is all good info about the future of production:
At Frame.io, Cioni will lead a new LA-based division focused on the continued investment into cloud-enabled workflows for motion pictures and television—specifically, automated camera-to-cutting room technology. “Frame.io is not only looking to strengthen today’s use of the cloud, we’re also driving increased creative control by reducing the time it takes for media to reach editors in offsite cutting rooms,“ says Cioni.
“The professional filmmaking process is going through the largest functional change since the shift from analog to digital,” says Frame.io CEO, Emery Wells. “While cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the cloud presents several unique challenges: security, file sizes, and scale. Since day one, we have built Frame.io to solve the issues that we lived working in post-production.”
When it comes to security, Frame.io has responded to Hollywood’s unique needs by making it a cornerstone of the platform. “Frame.io has invested deeply in security so that customers experience safe, documented, and trustworthy cloud accessibility of their highest-value media,” says Cioni.
Additionally, “Hollywood’s attention to image quality, archiving, and future-proofing are all core aspects of the Frame.io platform,” Cioni says.
“Emery and I both know what it means to work with large creative teams, so at Frame.io we are developing a totally new direct camera-to-cutting room collaboration experience.”
Frame.io has been 100-percent cloud based since day one. "We started seeding new workflows around dailies, collaborative review, and real-time integration with NLEs for parallel work and approvals. Now, with Michael, we’re building Frame.io for the new frontier of cloud-enabled professional workflows,” Emery says. “Frame.io will leverage machine learning and a combination of software and hardware in a way that will truly revolutionize collaboration.“
With Cioni, Frame.io’s vision for the next generation of professional cinema workflows will be completely anchored in cloud-based technologies. “A robust camera-to-cloud approach means filmmakers will have greater access to their work, greater control of their content, and greater speed with which to make key decisions,” says Cioni.
“Our new roadmap will dramatically reduce the time it takes to get original camera negative into the hands of editors. Directors, cinematographers, post houses, DITs, and editors will all be able to work with recorded images in real time, regardless of location.”
All very interesting, especially that last quotation. It is going to be interesting to see Frame.io use grow in production, not just post production.