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TOPIC: Apple's new iMac commercial showcases Premiere

Apple's new iMac commercial showcases Premiere 20 Nov 2018 20:51 #97844

  • bradywurtz
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I just don't know how serious they are about FCPX anymore. They released a series of videos for the Holidays on YouTube. One showcases editing on the iMac with Premiere, one showcases coloring in Photoshop on an iMac, and at least the one showcasing creating music was using Logic Pro X.

1 out of 3 ain't bad, but that hurts. It almost feels like a slap in the face. Never felt like losing hope in FCPX until now. Thanks Apple. Rant over. Sorry.

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Apple's new iMac commercial showcases Premiere 20 Nov 2018 21:03 #97845

  • martinX
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Meh. They know the FCPX users have to buy Apple products. Not every editor is a Final Cut user, though, and they have a choice of PC or Mac. This ad is to remind them they do have a choice.

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Apple's new iMac commercial showcases Premiere 20 Nov 2018 21:16 #97846

  • smg669
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And it looks like an old iMac.

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 00:21 #97851

  • scotyount
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Do you guys seriously think that in a giant company like Apple, the marketing and advertising departments run everything they do by the software peeps?

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 00:25 #97853

  • Redifer
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What's most interesting to me is that the comments are disabled. They don't want to hear any feedback about it. Usually disabling comments is suicide for a Youtube channel.

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 00:29 #97855

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Absofrekinglutly. Nothing goes through that doesn’t get touching by a lot of hands. Every software group like pro apps has their own marketing department, and they knows what’s happening in marketing across the board. I’m sure there was a lot of discussion about this, and I think the committees involved made poor choices.

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 00:45 #97856

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Comments are disabled on all videos on the Apple Channel, even their ah gee Christmas feelgood videos.

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 05:46 #97860

  • Karsten Schlüter
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Apple's business is selling hardware.

Mrs Karaan could have used a Windows machine … she didn't = mission accomplished.
Now, having a Mac, she has the option to test-drive for 30d FinalCut … ;)

plus, that specific Xmas ad is some really crazy mix of miniatures and CGI - demands probably features simply not avail in FCPX? Why not? Always the tools which fits your needs best.-

… 2.5mio sold seats … aaaaand counting. :lol:

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 05:51 #97861

  • Redifer
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Karsten Schlüter wrote: Mrs Karaan could have used a Windows machine … she didn't = mission accomplished.


True. The message could simply be "You don't have to give up all the things you're comfortable with if you move to Mac."

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Apple's new iMac commercial showcases Premiere 21 Nov 2018 05:54 #97862

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Redifer wrote:

Karsten Schlüter wrote: Mrs Karaan could have used a Windows machine … she didn't = mission accomplished.


True. The message could simply be "You don't have to give up all the things you're comfortable with if you move to Mac."


Macs are certainly much bigger ticket items than software...

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Apple's new iMac commercial showcases Premiere 22 Nov 2018 22:56 #97915

  • Oliver Peters
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Actually it looks like Apple has pulled the video off of YouTube. It's no longer on the Apple page and the link in the OP is now unavailable.

Oliver

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Apple's new iMac commercial showcases Premiere 23 Nov 2018 02:47 #97918

  • FCPX.guru
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The ad agency who did this, is probably being fussed at right now.

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Apple's new iMac commercial showcases Premiere 23 Nov 2018 05:16 #97922

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Oliver Peters wrote: Actually it looks like Apple has pulled the video off of YouTube. …


wow, a grumpy Phil Schiller indeed axed it - and it's the only one in that BTS series …

next:
review the BTS of the iMacPro films:
www.apple.com/imac-pro/films/
… lots of 3rd party software in use …oh-ooh… ;)

… LOL

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Apple's new iMac commercial showcases Premiere 23 Nov 2018 13:33 #97924

  • cseeman
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I think every single example lists Adobe Creative Cloud. None list FCPX or Motion.

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Apple's new iMac commercial showcases Premiere 23 Nov 2018 21:27 #97936

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They also list Modo and not Blender. I don't think much of that can be done with Motion.

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