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***Update Technicolor have now posted the picture style & new FAQ after the readmore  More 'looks' also planned***

(First published on 15th April)

Dan Chung's reports have been excellent this week from NAB, but just for us editors we have saved the best 'till last. This free download from Technicolor will make your 5D or 7D more filmic in post production.

Who would have thought that the DSLR arm of Canon would team up with Technicolor? Well they have and between them have produced a 'Cinestyle' custom picture style for your DSLR which records in a true log mode instead of the normal REC 709.

What does this mean? Well when you get the media into FCP, you can be sure that all the dynamic range the camera sensor can offer has been recorded. Good detail in the blacks being one example. Joshua Pines from Technicolor explains the science better and demos the grading possibilities.

Good tips from Vincent Laforet too - especially ISO settings

Good examples of pushing CineStyle & Superflat settings to the limit by Zech

Technicolor have just posted the Cinestyle picture style, you have to fill out a form for the end user licence.

Q: Who developed the CineStyle?

A: The CineStyle was created by Technicolor color scientists and engineers over the course of the last 12 months with the cooperation of Canon U.S.A. Inc.

Q: Why was this developed?

Technicolor is responding to industry demand from cinematographers for enhanced flexibility in capturing images with CanonEOS DSLR cameras.

Q: How does it help the cinematographer?

A: The Technicolor CineStyle provides better dynamic range of the captured content. This allows for greater artistic freedom during shooting (as the look does not have to locked in during shooting) as well as during the color correction process in postproduction.

Q: What does it do to the image?

A: When the Technicolor CineStyle is selected in the camera it puts the standard H.264 REC709 color space into a log color space. Video images are recorded in log space. Still images are also converted into the same log color space. This is the first implementation of its kind for the Canon EOS line of cameras.

Q: How do you load the Technicolor CineStyle onto the Canon EOS cameras?

A: Using the standard EOS Utility software provided with the Canon EOS cameras. Download the Technicolor Cinestyle™ User Guide

Q: How does this compare to the existing Canon standard and gamma curve?

A: Canon’s standard picture styles are tuned for various shooting situations. This new picture style is a professional style specifically designed for the needs of cinematographers. It is also optimized to work with Technicolor’s DP Lights™ on-set color correction system.

Q: Is the CineStyle integrated into Technicolor’s post-production pipeline?

A: Yes, the CineStyle profile was designed and optimized for Technicolor’s post pipeline – but the files can be used with any major NLE software.

Q: Who are the potential customers of CineStyle?

A: Potential customers include the full gamut of cinematographers – from professional to novice.

Q: Did Technicolor work with cinematographers for their input into the CineStyle?

A: Yes, as is always the case when Technicolor takes on this type of project for development.

Q: Are there future plans for Technicolor's CineStyle offering?

A: Yes, Technicolor is currently planning the development of a series of additional “looks” to be deployed for the Canon EOS cameras.

Q: Can it be used for all Canon EOS cameras?

A: Although the Technicolor CineStyle was designed and optimized for the Canon EOS-5D Mark II camera, the Technicolor CineStyle can be installed and used on any current Canon EOS DSLR camera.

Q: Who will support the Cinematographer should they have any questions?

A: There will be an online support site from Technicolor in the future.

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