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Phil Schiller summed it up quite nicely, 'can't innovate anymore, my ass.' For the first time since Steve Jobs, we got the full wow factor when details about the new Mac Pro were announced.

We have thought that the last few keynote presentations from the Worldwide Developer's Conference from Moscone West in San Francisco have lacked that sparkle. Well all that changed today.

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The new Mac Pro was announced. The new Mac Pro website is already live with some great look inside animations and more information. 

When we say announced, you won't be able to buy one until later in the year as this was a sneak peek. Apple don't normally do this, yes they have laid out an FCP roadmap in the past, but this is future hardware. It will sure shut up some critics for good who think Apple are not after the Pro market. 

The new Mac Pro also got billing before the new iOS. It was behind the announcement that the new Mac OS was to be named Mavericks.

We will post the embedded keynote when we can, but for now we will have to use screen grabs and a description.

So what did the new Mac Pro look like? A small upright cyclinder with a wrap around handle at the top. It's about as high as the power button on your silver Mac Pro. 9.9 inches by 6.6. We appreciated the shot of Steve Wozniak to see his reaction. Phil Schiller said it was "truly revolutionary, truly radical.' All the cards, processors and storage are built around a central triangular thermal core. Think cylinder, not cube this time.

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The Intel Xeon machine will be available in up to 12 cores, 256-bit-wide floating point and PCI Express gen 3. It will be at least double the speed of the fastest previous machine. The new PCIe flash memory will have 1866MHz DDR3, four channel controller, 60 GB/s bandwidth which means speeds of 1.25GB/s. read & 1.GB/s. write. 10 times faster than any drive Apple have put in a Mac Pro before. All expansion will be external via Thunderbolt 2, 20 GB/s, 6 devices per port and all backward compatible.

The machine which (no surprise here) will be assembled in the US, features 2 GPUs built in. As FCPX uses the graphics card to do all the heavy effects lifting, this will be of great importance and speed up things like background rendering as well. The machine will support up to 3 4K displays from the built in cards. The dual workstation GPUs are 4096 stream processors, 384-bit memory buses, 528 GB/s total bandwidth. In other words, fast.

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It was announced that the Final Cut Pro team were working on a new version for the new Mac Pro which will use all the performance the machine can offer. Also nice to see FCPX mentioned at the keynote.

More information when we get it.  Here is the official Press Announcement that has just been published.

Excited, yes.