Is it possible to give an award to a product that hasn't been released yet? Of course as Videomaker have given the NAB 2011 award to Apple's Final Cut Pro X.
We quote directly from the Videomaker website
Unlike Adobe and Avid, Apple hasn’t released a new version to its Final Cut Pro editing software in quite some time, and this announcement knocked the socks off of many of those in attendance. The big news was that Apple is dropping its “entry level” Final Cut Express for simply Final Cut Pro, and the price will be an amazing $300 for the program. With a price like this, advanced editing just moved into the intermediate and prosumer world. The price wasn’t the only thing eye-popping. The interface also featured a complete design rewrite. Final Cut Pro X ['X' is for version 10] promises to be a 64-bit scalable application with background rendering, will include a “magnetic timeline”, an updated GUI, and has many real-time effects. It will be available in June of this year.
We think Final Cut Pro X looks amazing, but giving it an award before anybody has used it seems a little premature. We're sure this will be the first of many awards FCPX will win in its lifetime though.