press_pause_play

What did you think you mistakenly think you were going to do for the next hour and a half? When a film contains interviews with the likes of Moby and Seth Godin, you know it's going to be worth watching. In fact if you work in the creative industries, this is one film you can't afford to miss.

Ok, trust us and just watch the first four and a half minutes of the film if you haven't got the time to watch this now. Bookmark it and save it for later.

We saw this on our radar a few days ago, but the billing was so bad we overlooked it. Big mistake. This documentary by House of Radon, a creative agency in Stockholm, Sweden, takes a creative journey and explores how the access to inexpensive technology is changing the way we create and distribute books, films, music and other digital media.

"The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era."

This film for us summed up in a very articulate manner the feelings we have about the direction our industry is heading. It's also chocked full of information, a lot of Apple love and familiar faces such as Ted Schilowitz from Red.

A very enjoyable hour and a half, Exciting but frightening.